Towards the end of October 2012, Hurricane Sandy devastated the east coast of the United States. With social media channels packed with images of the storm approaching and the after effects. Reports after the hurricane showed that social media assisted in spreading the news to New Yorkers, whilst using “light weight apps” such as Twitter.
Hootsuite hosted a great webinar with Rachel Haot, who is the Chief Digital Officer for NY Government. Rachel detailed the social media plan for NY and explained how New Yorker’s can donate their twitter handle during an emergency to spread news faster in desperate situations.
I have only brushed the surface of the content, so have a little look at the Social City webinar and let me know what you think.