21 Nov

This is an amazing video by Mat Whitecross for Coldplay. Their recent single taken from the album Mylo Xyloto. I love this music video because it tells you more of a story. Of late, there has been a flurry of music videos which simply show the artist or group singing in the sun. However, this video is more striking and encourages the viewer to stop and watch the video. There is also obvious humour within this video with the band dressed up as elephants. I could watch this mini film a number of times without getting bored and ultimately wanting an elephant onesie for Christmas!



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